This post is in response to the recent Star Tribune article about Brookdale Center and its current shell. I can’t link to the article since I think you may need to register to view it. Go to StarTribune.com and search for Brookdale Center. The piece is titled Brookdale: A ghost of its former self.
One of my web browsing activities is reading about dead malls. There are multiple sites out there that discuss this topic, but the basic idea is a strip mall or larger commercial mall that has lost occupants and is simply not as spectacular as it once was. The Twin Cities are blessed with a wide array of shopping areas, most notably the Mall of America in Bloomington. Back in the 70’s, the Twin Cities gave birth to 4 malls that residents know as the “Dales”: Ridgedale; Southdale; Rosedale, and Brookdale. All have awesome locations and are near major highways. I have visited all of them over the years, and I am certainly not an expert but I have my own personal scale of how I view them today:
1) Rosedale: In my mind; the best of the 4 and where I shop the most. I am biased since I have lived and will live again in this area, but regardless of that; this mall is awesome. It helps that it is between the downtowns and central and in an area that seems to be growing in its upscale appearance. Tons of great stores and the new additions make this a vibrant place to be.
2) Ridgedale: Solid location on 394/494 and certainly near some very nice homes in Wayzata and Minnetonka. A recent renovation of the interior has helped to improve the feel of this mall. I don’t see many empty stores here, if any.
3) Southdale: I think this is the biggest mall of the group, and at one point in time was the largest indoor shopping center in the country. The knock recently has been the changing demographics of the Edina area. There are some very fancy restaurants and a movie theatre, but there are empty stores and there seems to be a negative feel in my recent trips.
4) Brookdale: Clearly; the worst of the bunch. I have visited this mall the least and I am glad for that. There is only 1 true “anchor” store and that is Macy’s. The issue with this mall is the area next to it. Brooklyn Park and Brooklyn Center are not the greatest areas of the Twin Cities and the perception is that this mall is unsafe.
The Star Tribune article is notable for its look at the mall, but also I have find fascinating some of the comments on the article. This topic is ripe for discussion as you have some folks saying that they feel unsafe, have been harassed by the gangs, and have had items stolen. There are those who look at the mall as being way past its prime and should be demolished (ie Vikings Stadium), and then there are those who defend the area and bring up the issue of diversity/inclusion and how you don’t always have to be comfortable.
My take: I have never personally felt unsafe or been harassed at Brookdale Center, nor witnessed it, but I am inclined to believe it happens. I don’t think it should be demolished as there is a need for a shopping complex in that residential area. I think the important issue for the mall is maybe trying to do what Har-Mar mall has done the last few years. Har-Mar Mall was in decline for awhile as shoppers went to Rosedale or MOA. But the small complex has attracted some new tennants (Super Target next door; Staples) and has kept a solid mix of stories. (Barnes and Noble; Cub, Schuler, and Marshalls). Granted; Har-Mar benefits from a better location compared to the Brookdale; but the point is by getting and keeping some of the anchor stores, you can dramatically improve the overall feel of the mall.
The newer shopping structures in Maple Grove have taken a lot of business from Brookdale, but I still think it’s a great location for traffic and it shouldn’t be destroyed. Wal-Mart, Home Depot, and other retailers who want to get a foothold in that area could do well, and I think with more stores come more people and the gang related activities will decline.
What’s your take?